promotional packaging and web banners
examples of program food photography used throughout the program
Promotional POS "perimeter" units
Do Us A Flavor
If you love chips, you’re probably familiar with the Lay’s Do Us A Flavor campaign. This year's thematic was "The Pitch." Pitch your best flavor idea for a chance to win a cool MM. Bright yellow die-cut POS with mouth-watering photography grabbed shoppers' attention, moved bags and kept fans engaged with the brand.
Client: Lay’s